Los Angeles Dodgers star Mookie Betts has partnered with 3 Arts Sports and Sanders Sports & Entertainment to manage his personal brand and commercial partnerships.
Los Angeles Dodgers player Mookie Betts has signed with 3 Arts Sports and Sanders Sports & Entertainment for personal representation, the firms announced Thursday, September 24, 2026. The two agencies will work together to co-manage his personal endorsements, brand partnerships and business development.
The firms stated that the partnership aims to help Betts reach the right audience to “scale his off-field ventures.” Betts, 33, is a four-time World Series champion and former American League MVP who helped lead the Dodgers to a World Series title in 2020, when he hit a 434-foot home run to center field.
“I’ve always believed in surrounding myself with people who understand my vision and bring expertise in areas where I can continue to grow,” Betts said in a statement. “As the opportunities around me have continued to evolve, it felt important to build a specialized team that could help me navigate and develop those opportunities the right way. I’m excited to have 3 Arts Sports and SSE alongside me and to have the right people in place to support everything I’m building off the field.”
Brian Weinstein, co-CEO of 3 Arts Entertainment, and Doug Sanders, founder and president of SSE, said in a statement: “Mookie Betts is a generational talent on the field and an incredibly forward-thinking entrepreneur off it. We are thrilled to collaborate across sports and entertainment to build a comprehensive strategy for one of baseball’s most enduring icons. This partnership aligns with Mookie’s ambitious vision by tapping into our respective teams’ expertise and industry relationships.”
In addition to Betts, 3 Sports represents Travis Kelce, WNBA star Sophie Cunningham and NFL star Jayden Daniels.
Betts has batted in the leadoff spot for the Dodgers while designated hitter Shohei Ohtani missed time with knee and biceps injuries. The Dodgers recently clinched their fifth consecutive National League West title with an 8-2 win over the Reds. Following a 7-0 shutout win over the San Diego Padres on Tuesday and a 5-1 loss on Wednesday, Los Angeles finishes its home series against San Diego on Thursday.
