In the third quarter, sales of Internet Giant Group rose 12 percent to 14.9 billion dollars ( 10.9 billion euros ). Reason for the boom : In the search giants , advertising money flow is the only way in.
Google earns on paid links in search results as well as to graphic ads, banners called . After deducting all costs , a profit of 3.0 billion dollar remained the bottom line is left , up from 36 percent the previous year. ” Google had another strong quarter,” said CEO Larry Page . Investors shared his opinion. Google cut off altogether better than they had expected.
After-hours the stock rose 7 percent to a new all time high of more than $ 950 . Since the beginning of the paper that has risen 34 percent.
Good clicked Advertising
Background for business success is that the number of clicks on ads rose by 26 percent. However, Google got for each click on average 8 percent less money from its advertisers than last year. The reason is that more and more people on smartphones or tablet computers call the advertising. For those clicks the prices are lower industry.
“People increasingly have more than one device,” said Page . Recent examples he mentioned computer clocks or the data Google Goggle Glass. ” Nearly 40 percent of views on Youtube now come from mobile devices,” he continued. The video platform is also part of the group. Two years ago, the mobile accesses were located just once at 6 percent.
Test run with its own smartphone
With Motorola, Google even has its own mobile phone manufacturer.
Motorola , Google had acquired last year for $ 12.5 billion to hedge its foray into the smartphone business. The group behind the mobile operating system Android , and Motorola mobile phone has a veteran numerous important patents. In summer, the Moto X came out , the first smartphone that was developed under the umbrella of Google. Now, she said , to expand sales and marketing, said Page. For the Motorola mobile phones are at a loss. Because of fierce competition from Apple with its iPhone and Android smartphones from Samsung the division’s sales fell by a third to $ 1.1 billion and the operating loss increased from 192 million to 248 million dollars.
Google can easily afford this luxury, however : The company had $ 56.5 billion last lie on the high edge. That makes Google a power in the Internet business. Rivals like Yahoo have a difficult thereby. This Yahoo business shrank last . The Internet veteran is run by the former manager of Google’s Marissa Mayer has a good year. Another important factor in Internet advertising business is Facebook with its well 1.15 billion members.
Concern for Larry Page
Google CEO Page announced that it will no longer participate in regular conference calls with analysts. He had to divide his time , he explained. Him to represent Chief Financial Officer Patrick Pichette and Nikesh responsible for daily business.
Page has trouble speaking. He has been suffering from a severe cold on a vocal cord paralysis. Thus he speaks hoarsely and sluggish.